On the Fast Lane
The PUMA show at ABOUT YOU Fashion Week 2025 brought the adrenaline of racing straight to the runway. Inspired by the energy of nighttime motorcycle rides, action and style merged into a high-speed event full of excitement. Engines roared, and fog hung in the air, as models entered the arena with an attitude that left no doubt: PUMA reinterpreting its motorsports roots, delivered more than a motto – namely a way of life. In a thrilling finale, stunt drivers engaged in a fast-paced duel before exiting the stage with a final, impressive departure. A spectacle that lit up the night.
