UNITED WE RIDE
The TOMMY JEANS show at ABOUT YOU Fashion Week 2025 transformed the stage into a vibrant 90s-inspired neighbourhood scene, bursting with nostalgia, unbreakable bonds, and youthful rebellion. Against a backdrop of driving beats and dynamic lighting, BMX riders took over the arena, while models in effortlessly cool denim looks brought the carefree spirit of the Tommy Jeans x The Electric State Capsule Collection to life. With every spin, stunt, and stride, fashion and subculture fused into a tribute to community and the thrill of adventure. In a powerful finale, all performers came together and walked out of the arena as one – a striking symbol of freedom and unity.
